Raws li qhov qhia tshaj tawm, cov lus qhia ntawm OLED qhia nyob rau hauv lub ntiaj teb no kev lag luam smartphone tau loj hlob sai, tshaj 60% thaum Lub Xya Hli thiab Lub Cuaj Hli.
Raws li Apple thiab Huawei, pib pib sib tw ua qhov kev pom zoo rau qhov pom ntawm tus kheej (OLED) raws li tus qauv ntawm cov qauv kev lag luam, qhov muag ntawm OLED cov nyiaj tau nce (35% hauv thawj lub hlis ntawm xyoo tas los).
Kev muag khoom ntawm tag nrho cov smartphone cov lag luam nyob rau hauv peb lub hlis twg yog $ 10.8 billion. Raws li qhov tseeb tshaj tawm qhia los ntawm kev lag luam tshawb fawb soj ntsuam IHS Markit, 6.6 billions, los yog 61.1%, ntawm tag nrho cov nyiaj tau los hauv lub quarter no tuaj ntawm OLED. Ntawm lawv, cov lus qhia yooj yim OLED ua rau feem ntau rau kev lag luam tau nyiaj. Qhov (OLED) vaj huam sib luag yog ua raws li cov khoom siv tau yooj yim, xws li yas thiab yias, uas yog khaus, nyias thiab ruaj khov, muab cov tuam txhab lag luam tso yooj yim dua hauv kev tsim.
Apple's Liu Haiping iPhone X thiab Samsung lub punching screen Galaxy A8 yog txhua yam siv nrog no tshiab technology. Txawm li cas los xij, qhov kev siv tshuab no muaj qee qhov kev tsis zoo xws li cov nqi tsim khoom thiab cov khoom qis dua. Thiab tsis yeem OLED lus nrog tsawg yooj yooj yim thiab pheej yig tus nqi yog siv rau mid-range smartphones.
Daim ntawv tshaj tawm kuj tau taw qhia tias kev sib tw ua lag luam ntawm cov yeeb yaj kiab transistor cov kua qoob loo, feem ntau yog rau nruab nrab thiab qis kawg smartphones, nqis los ntawm 56.2% hauv peb lub hlis ntawm xyoo tas los mus 38.9% rau tib lub sijhawm ntawm xyoo no.
Samsung Display, lub subsidiary ntawm Samsung Electronics, accounted rau 93.3% ntawm tag nrho cov kev ua lag luam nyob rau hauv lub quarter thib peb, thaum nws yooj yim OLED lag luam qhia tawm yog 94.2%, ranking thawj hauv lub lag luam.
Cov neeg saib xyuas kev ua lag luam kwv yees tias ntau tshaj li cov tuam txhab lag luam smartphone xaiv tsim cov xov tooj nrog ntau lub xov tooj (xws li cov xov tooj txawb ntawm tes) los ntawm cov khoom siv yooj yim, Samsung Display, lub ntsiab ntawm OLED vaj huam sib luag rau Apple thiab Samsung Electronics Cov kev lag luam dominance yuav ntxiv .
Nyob rau tib lub sij hawm, Samsung tau qhia tias qhov sib txuam ua ke ntawm OLED thiab LCD yog 58.4%, deb tshaj li nws cov neeg sib tw - BOE, Tenma, Sharp thiab LG Display (ob lub khw muag khoom qis tshaj 10%). Raws li kev soj ntsuam kev ua lag luam, Samsung lub khw sib qhia tsuas yog 22.8% ntawm kev xa khoom, uas txhais tau hais tias lub tuam txhab OLED lag luam profitability yog siab heev.
