Since the second half of 2020, the application market of telecommuting, online services and home entertainment has further expanded under the influence of the "home economy" of the epidemic. The demand-centered business cycle has driven the rapid development of the display industry. On the other hand, the application of flexible OLED technology in mobile phones, laptops and other fields is also accelerating. At the beginning of 2022, Red Star News talked with Qiu Haijun, senior vice president and co-CHIEF technology officer of BOE, about the development of BOE in the field of flexible OLED, and made a New Year's outlook for 2022.
Xov xwm Redstar: Nrog rau qhov loj - kev tsim kho ntawm cov tshiab digital infrastructure, kev sib koom ua ke ntawm 5G, kev txawj ntse, blockchain thiab lwm yam thev naus laus zis tau tob zuj zus. Saib ua ntej rau 2022, dab tsi yuav yog qhov kev loj hlob ntawm koj txoj kev lag luam?
Hai-jun qiu: tam sim no, kev lag luam thoob ntiaj teb tab tom ntsib lwm lub kiv puag ncig ntawm kev tshawb fawb thiab thev naus laus zis, nrog kev pab ntawm 5 g kev sib txuas lus, kev txawj ntse txawj ntse, kev txhim kho hauv Is Taws Nem thiab lwm yam thev naus laus zis tshiab, cov ntaub ntawv kev lag luam kev loj hlob tau nce siab. , downstream davhlau ya nyob twg cov neeg siv khoom siv hluav taws xob (cov xov tooj ntawm tes, ntsiav tshuaj, thiab lwm yam), smart car multimedia display devices, ntse neeg hlau, xws li iteration txuas ntxiv, pab tsav txoj kev loj hlob sai ntawm kev hloov pauv tau qhia tag nrho cov saw hlau.
Tsav los ntawm yam xws li kev loj hlob sai ntawm cov xov tooj ntse thiab kev xav tau ntawm TV loj, kev lag luam thoob ntiaj teb kev lag luam loj hlob. Nyob rau hauv lub neej yav tom ntej, 90 feem pua ntawm cov tsheb khiav hauv lub vev xaib yuav yog video, thiab cov zaub yuav ua lub luag haujlwm tseem ceeb. Kev txhim kho ntawm 5G, kev txawj ntse txawj ntse, kev tsav tsheb tsis muaj zog, biometrics thiab lwm yam thev naus laus zis tshiab yuav ntxiv dag zog rau kev loj hlob ntawm kev lag luam zaub tshiab. AMOLED saj zawg zog zaub muaj zog thov nyob rau hauv lub siab -kawg lag luam vim nws cov yam ntxwv ntawm tus kheej - illumination, bendability, cribability, high technology kev koom ua ke thiab siab ntxiv tus nqi. Nrog kev loj hlob sai nyob rau hauv xyoo tas los no, qhov feem ntawm AMOLED siv hauv cov xov tooj ntse yog maj mam nce. Cov ntaub ntawv los ntawm lub koom haum tshawb fawb kev lag luam Omdia qhia tau hais tias kev siv OLED zaub modules yuav ntau dua 500 lab hauv 2021 thiab 600 lab (629-676 lab) hauv 2022, nrog kev loj hlob txhua xyoo ntau dua 20 feem pua.
With the continuous progress of AMOLED technology and process level, as well as the further determination and maturity of the process route, it is expected that AMOLED will gradually penetrate into the display fields such as car screen, tablet computer and notebook computer in the next few years. In particular, under the national policy of "carbon neutrality" and "carbon peak", the new energy vehicle industry is expected to develop rapidly. Under the transformation of the Internet of Things, AMOLED flexible screens can just meet the functional application requirements of on-board screens.
Xov Xwm Hnub Nyoog Liab: Thaum pib lub Xyoo Tshiab, sawv daws tab tom teeb tsa chij rau lub xyoo. Koj lub hom phiaj rau xyoo no yog dab tsi?
Qiu Haijun: I have two wishes for 2022. One is that the epidemic will pass as soon as possible. The other is to hope that BOE's multi-form flexible screen products can be introduced into people's life faster, such as our sliding screen, folding notebook, under-screen camera and so on. This year, we also officially released the industry-leading F-OLED technology brand, which represents BOE's unique high-end flexible OLED technology solutions with colorful colors, diversified forms and high functional integration, bringing users an immersive visual experience anytime and anywhere.
