Nws tau tshaj tawm tias txawm tias Teb Chaws Asmeskas Advertising Agency, National Advertising Agency (NAD), tsis ntev los no nug LG kom tsis txhob muab nws lub npe hu ua "zoo meej dub" thiab "tsis muaj qhov zoo tshaj" thiab lwm yam kev qhia tsis tseeb, nws lub TV yog OLED .
Tab sis dab tsi matters tsis yog qhov zoo ntawm daim duab, tsis muaj teeb meem li TV manufacturers xws li Samsung, Sony, Panasonic thiab Philips hais tias yuav tsum nyob rau hauv high-end, tshwj xeeb tshaj yog nyob rau hauv lub qhov muag ntawm cov neeg siv. Cov kev sib piv ntawm OLED thiab QLED yog ib qho tseem ceeb ntawm kev sib tw ntawm PDP thiab LCD kaum xyoo dhau los.
Txawm li cas los xij, OLED technology yuav muaj qhov teeb meem loj dua lwm tus, ua rau nws tsis muaj qhov zoo tshaj plaws cov cuab yeej technology hauv TV: kev laus.
Kev qeeb qeeb qeeb
Qhov teeb meem kev hnyav ntawm OLEDs tau raug tshaj tawm ua ntej thiab tau qhia ntau zaus. Nyob rau hauv 2015, LG ntsia N Seoul Tower ntau tus OLED cov duab uas qhia cov cim qhia txog kev laus, txawm tias nws yog ib qho kev tshwm sim kev cuam tshuam rau lub sijhawm. Nyuam qhuav pib lub xyoo no, LG tau tsim ib qho screen TV tshiab hauv xyoo 2018 hauv Incheon tshav dav hlau hauv South Kauslim, uas ua rau muaj qhov teeb meem kub hnyiab thiab yuam lub tuam txhab los hloov nws nrog ib qho chaw seem hauv LCD. Raws li xov xwm tshaj tawm txawv tebchaws, LG's OLED TV muaj dua ib zaug "tawm mus" ntawm qhov chaw ua lag luam nto moo, thiab muaj teeb meem ntau dua ntawm kev hlawv-hauv.
Cov duab cim ntawm OLED, kev daws teeb meem
Lub tuam txhab sib cav hais tias lawv yuav nyob ntev dua nyob rau hauv qhov kev pom zoo; tiam sis lub koom haum TV ntaus nqi Rtings pom tau tias LG's TVs TV tau hlawv 4,000 xuab moos tom qab lawv tau sim mus kuaj ib hlis. Qhov tshwm sim kev tshwm sim sai dua li lub sijhawm nws yuav siv los txhawb qhov kev tshuaj ntsuam.
Tej zaum yuav muaj ntau yam zoo sib xws, txawm hais tias nws yog LG Electronics 'own tus kheej TV, los yog OLED cov duab panels yuav los ntawm LG Display los ntawm cov tuam txhab xws li Sony, Panasonic thiab Philips. Muaj ntau cov khoom vaj huam sib luag ntawm OLED, cov laus dua ntawm cov duab panels yuav tshwm sim: hauv 2013, LG Display tus loj loj OLED vaj huam sib luag khoom tau tsuas yog 200,000, piv nrog 1.7 plhom dhau los.
Yog tias qhov no yog qhov teeb meem uas yuav muaj peev xwm kov yeej rau lub sijhawm, ces txhua yam yuav zoo; tiam sis LG tus niaj hnub ruaj khov software qhia tau hais tias qhov teeb meem no tsis tuaj yeem yuav daws tau ntawm lub hauv paus los yog ntau qib. Raws li cov lus ceeb toom, LG Display txoj kev hloov kho tshiab tsis ntev los no tau ua rau nws hloov tau lub teeb tso zis ntawm qhov kev tshuaj ntsuam ntau zuj zus thaum hloov cov ntsiab lus ci thiab tsaus. Sony, uas yuav ntawm OLED panels los ntawm LG, kuj qhia firmware tias darkens tseem dluab.
kev ua lag luam
Li ntawd, yog qhov kev twv txiaj twv txiaj uas cuam tshuam los ntawm LG pab nws tau txais txoj kev lag luam? Tom qab tag nrho, txoj kev ua lag luam yog qhov tseem ceeb, thiab cov ntaub ntawv yog txhua yam.
Raws li cov ntaub ntawv tseem ceeb, Samsung, uas yog qhov tseem ceeb tshaj plaws hauv TV ua lag luam nyob hauv lub ntiaj teb, muaj kev sib koom ua lag luam ntawm 36% thiab LG accounts rau 15.2%. Vizio nyob rau hauv peb lub nrog cov lag luam tawm ntawm 13.4%; Sony ranked tus thib plaub nrog cov lag luam tawm ntawm 11.5%. Raws li lub yim hli ntuj xyoo no, Samsung lub lag luam ua ke mus txog 34.3%, LG yog 15.2%, Vizio 11.4%, thiab Sony yog 10.8%.
Txawm li cas los xij, yog tias koj xav txog kev ua lag luam siab, tej yam yuav tshwm sim. Nyob rau hauv 2017, rau TVs nrog tus nqi tshaj $ 2,500, Samsung lub lag luam tawm yog 34.3%, Sony lub 33.3%, thiab LG yog 30.3%. Tab sis raws li lub yim hli ntuj xyoo no, Samsung tswj 43.6% ntawm lub lag luam, Sony 32.9%, LG 22.9%. Nws tsis yooj yim rau koj pom tias LG's txoj kev ua lag luam tau poob lawm. Raws li kev tsim tawm los ntawm lub lim tiam thib peb ntawm lub Cuaj Hli Ntuj xyoo 2019, Samsung cov kev sib qhia tau nce ntxiv mus rau 55.9%, Sony lub 23.1% thiab LG's 20.5%. Qhov kev sib txawv no tau pom nyob rau hauv cov poob hauv LG peb lub hlis peb lub tsev lom ze lub lag luam paj nyiaj.
Nyob hauv thaj tsam ntawm TVs loj tshaj 75 nti, qhov kis tau yooj yim. Nyob rau hauv 2017, Samsung lub lag luam sib qhia yog 50%, Sony lub 35.6%, thiab LG yog 8.4%. Los ntawm lub yim hli ntuj 2018, Samsung lub lag luam tawm tau zus rau 57%, Sony yog 25%, thiab LG yog 9%. Nyob rau hauv lub lim tiam thib peb ntawm lub Cuaj Hli Ntuj xyoo 2019, Samsung lub khw sib ntxiv tseem nce mus rau 68.7%, Sony yog 16.7%, thiab LG yog 9.6%.
Dub dub ci ntsa iab
Lwm noteworthy yog qhov sib txawv ntawm kev lag luam ntawm LG thiab Samsung. LG tsom rau dub dub ntawm nws OLED, thaum Samsung highlights lub ci ci ntawm nws QLED, thiab ob sab mus txuas ntxiv ua tsov rog ntawm qhov sib txawv dua.
Kev ci ntsa iab ua haujlwm zoo heev nyob rau hauv qhov pom kev zoo nkauj vim cov tib neeg tsis saib TV hauv qhov chaw npau taws. Rau cov neeg lag luam, thawj zaug lawv pom ib lub TV nyob hauv ib lub tshav ntuj nrig, tsis yog ib chav tsaus nti, tej zaum yuav muaj zog dua lawv lub tsev ib puag ncig. Samsung yeej ib txwm nyuab siab tias qhov kev ntsuam xyuas ntawm chav tsaus nti tsis muaj kev cuam tshuam rau lub neej tiag, nws yuav xa mus rau qhov no. Qhov no yog qhov tseeb tshwj xeeb tshaj yog thaum xav txog tus neeg tau txais kev yuav khoom.
Tag nrho hauv tag nrho, LG yuav tsum qhia rau hauv CES lub xyoo tom ntej seb nws puas yuav tsim tawm OLEDs ntawm lub loj loj thiab daws qhov teeb meem ntawm kev laus laus. Rau Samsung, qhov poob qis hauv LCD nqi yuav muab nws lub khw kom zoo dua; MicroLED TV, uas tsis siv cov ntaub ntawv organic, yuav tseem tuav nws txoj kev sib tw nrog nws cov neeg tseem ceeb competitors (LG).
