On December 21, BOE officially released the first technology brand in the field of semiconductor display in China. Boe unveiled the brand system and logo of the three technologies representing the industry's leading high-end LIQUID crystal display technology ADS Pro, high-end flexible display technology F-OLED and high-end glass-based new LED display technology -MLED. It is not only an important milestone in the development of the industry, but also creates a new era of "technology plus brand" dual value drive. Yu Zhitao, vice president of Hisense Group Holding Company, was invited to attend this conference and make a speech as a customer representative. The following is a transcript of the speech:
Distinguished Chairman Chen, Academician Ouyang, Professor Zhang, Dean Cao, President Liu and President Gao, good afternoon. Standing here I feel very moved and excited. Touching lies in the fact that the host just said that today is a family gathering, like family reunion in the winter solstice day, to be honest, every time I go on a business trip to Jingdong, I really feel like going home, I can see old friends and new products. The excitement lies in the fact that Academician Ouyang said that he has been studying liquid crystal technology for more than 30 years and witnessed boe's transformation from zero to world no.1 in 28 years. This is the real process of industrialization that every Chinese technical staff with feelings has seen. It is very exciting to truly feel Academician Ouyang's feelings.
Kuv tau nyob hauv kev lag luam zaub rau lub sijhawm luv luv, tab sis boe tau muab kev txhawb nqa tsis pub dhau los rau peb. Ntawm no kuv xav siv plaub lo lus los sawv cev rau kuv lub siab thiab kev sib koom tes ntawm Hisense thiab BOE. Plaub lo lus no yog resonance, yeej-win, kev pom zoo thiab kev sib koom ua ke-creation.
As we all know, display technology has now come to an era of upgrading and business innovation. We believe that changes in the application of display technology will affect every enterprise. We are very happy to see that boe has realized the world's no.1 industry reality under the efforts of generations of technicians and the technology dream of serving the country by industry. They have realized the reserve of technology, brand and talents for the future development of the industry. The arrival of the Internet of Things will make a qualitative leap in the application of display technology, so Kevin Kelly said, people will be screen people, screen will fill every part of our life, screen will be part of our life and body.
In the face of such industrial upgrading, Hisense display sector will start to readjust its global strategic positioning in 2020, aiming to become the world's first-class display products and display system service provider. We put display everywhere, connectivity everywhere and service everywhere on the core strategy of our relevant industrial upgrading.
Combined with today's chairman and President liu Chen technology upgrade brand strategy, we in the face of future technology upgrading and industrial upgrading of cognitive and planning, in the corresponding product technical reserves are highly consistent, apparently two enterprise strategic upgrade, are on display technology being redefined in order to develop the application of scene, so to speak the first word is resonance.
Sawv ntawm no saib rov qab mus rau yav dhau los, kuv xav hais lo lus thib ob yog: yeej- yeej. Hisense qhia tau hais tias kev loj hlob tsis tu ncua ntawm kev lag luam yog sib cais los ntawm kev txhawb nqa muaj zog ntawm BOE hauv txhua theem. BOE tau muaj kev cuam tshuam tag nrho nrog Hisense hauv kev txhim kho thev naus laus zis, kev txhim kho cov kab ntau lawm thiab kev hloov kho thev naus laus zis ntawm txhua theem, ua tiav thiab txhim kho ib leeg.
I am proud to tell you that BOE is now our largest supplier. Besides, the quality of BOE's products is the best in our production line, and the failure rate on line is the lowest. After several years of development and technological progress, from the point of view of our end users, THE picture quality and experience of BOE products are the best. When ouyang teacher speak, with 28 years from zero to the world for the first time, my heart really very excited, because we don't know, in such a fierce competition in the market, what do we win by consumer's perception of our products, we rely on our quality, rely on our quality, rely on our good user experience, to obtain recognition of the consumers. I am also very grateful to BOE for its help to Hisense in the past two years. Due to the epidemic, the supply chain was extremely tight. BOE has given us unlimited support from top to bottom.
Kuv xav tias qhov txaus siab tshaj plaws yog, nyob rau hauv ob xyoos dhau los, ob tog ntawm pab pawg kws tshaj lij los daws cov teeb meem, tsim kom tau raws li CCTV cov kev cai nruj tshaj plaws thiab cov lus qhia tshwj xeeb ntawm cov khoom saib xyuas, qhov no yog peb lub teb chaws kev txaus siab ntawm lub tag nrho Suav zaub kev lag luam, yog kev txaus siab ntawm peb pab neeg tag nrho ntawm ob sab, yog los qhia txog kev txaus siab ntawm pab pawg kws tshaj lij, yog kev txaus siab ntawm hisense technical team. Kuv xav kom peb muab peb cov kev qhuas zoo tshaj plaws rau peb ob pawg, rau peb pab pawg kws tshaj lij ntawm BOE.
Third word: consensus. General Manager Liu said that at any time, about 7 percent of BOE's revenue is invested in RESEARCH and development. At any time, BOE will invest enough money in new technology and new product innovation. The same is true of Hisense. We share the same concept of driving industrial progress with technology, our desire and respect for talents, and our mission of leading national industry forward with continuous rd investment and the spirit of trial and error. It is under such consensus that both sides have division of labor and cooperation in the layout of industrial upgrading. Of course, there are also small local competitions, but neither of them is hindered by the consensus of both sides on industrial investment and development under the background of major technological and industrial upgrading. Therefore, I believe that in view of the resonance and win-win situation in the past and the current consensus of our understanding of the enterprise, we firmly believe that greater co-creation and win-win situation will be ushered in the future.
We are also proud to say that next year hisense and BOE will cooperate with more than 10 million pieces of materials, and the single supplier will purchase more than 10 billion pieces, which is our largest supplier. This is due to BOE's technological innovation and continuous iteration of products, as well as hisense's vertical integration and development in the display field. Therefore, we firmly believe that under the consensus of the leaders of both sides and the joint efforts of the technical teams of both sides, China's display industry will certainly walk in the forefront of the world. We also firmly believe that the cooperation between Hisense and BOE will become the world's first-class multi-scene system solution provider.
Thaum kawg, kuv thov kom koj noj qab nyob zoo thiab muaj hmoo xyoo 2022. Ua tsaug!
