Lub zog ntawm OLED lub ntsiab ntawm cov xov tooj ntawm mobile tau raug txwv los ntawm Samsung. Samsung tsis tsuas yog nce cov lus qhia me me thiab nruab nrab ntawm OLED rau ntau tshaj kaum xyoo, tab sis kuj nce OLED zaub technology rau nws cov qauv siv rau lub sij hawm ntev, thiab siv qhov no ua lub cim tshuab los tsim nws cov smartphone hauv non-Apple lub zog. Kev ntaus thawj.
Raws li kev lag luam kev lag luam, los ntawm nruab nrab ntawm lub xyoo no, tag nrho cov xa xov tooj ntawm cov xov tooj ntse nrog OLED qhia thoob ntiaj teb tau mus txog ib npib nyiaj. Tsis tas li ntawd, qhov nkag ntawm OLED cov lus hauv cov xov tooj ntse tau tshaj 30%, thiab OLED muaj txoj haujlwm los ua Ib tug sawv cev siv technology rau high-end smartphones.
Ua ntej Apple iPhone X pom cov duab OLED, lub xov tooj txawb lub xov tooj ntawm cov duab OLED yog siv hauv kev ua lag luam. Leej twg thiaj yog tus loj tshaj nyob hauv lub ntiaj teb ua lag luam tshwj tsis yog Samsung xwb? Raws li cov ntaub ntawv hais txog, Samsung smartphones yog 85% ntawm lub lag luam thoob ntiaj teb rau cov xov tooj nrog OLED lus nyob rau hauv 2016. OPPOs txheeb xyuas txog li 6% ntawm kev ua lag luam, thiab vivo txhawm rau txog li 5% ntawm lub khw. Qhia tawm. Hauv lwm lo lus, ntxiv rau Samsung, OPPO / vivo yog qhov tseeb hlub OLED zaub!
Cov ntaub ntawv qhia tau tias los ntawm nruab nrab ntawm lub xyoo no, ua ntej tso tawm cov kua tshuab tshiab xyoo no, txog 1 billion OLED qhia nyob rau hauv lub ntiaj teb no kev lag luam yog cov ntse tes. Kua muaj muag txog 50 plhom iPhone Xs, suav txog li 5% ntawm kev ua lag luam; OPPO thiab vivo txhua tus muag txog 90 lab lub xov tooj txawb nruab nrog OLED, txhua txoj cai rau 9% ntawm txoj kev ua lag luam; ntawm chav kawm, cov lag luam coob yog Samsung nws tus kheej, muag ntau tshaj 700 lab tus duab OLED, Cov kev sib koom ua lag luam yog tshaj 70%.
Nyob rau hauv cov xov tooj ntawm tes txawb nrog OLED cov duab, ntxiv rau cov kua xov tooj txawb ntawm txhua tus siv cov khoom siv yooj yim OLED, Samsung tus kheej flagship cov qauv, yuav luag txhua tus tau saj zawg zog OLED cov duab nyob rau hauv xyoo tsis ntev los no, thaum Samsung siv cov duab OLED Hauv nruab nrab qauv ntawm qhov screen thiab OLED cov duab siv los ntawm OPPO \ vivo yog cov lus qhia ntau heev OLED.
Los ntawm cov kev lag luam tam sim no, txoj kev ua lag luam ntawm cov lus yooj yim OLED thiab cov lus qhia ntawm OLED, qhov ratio ntawm ob yog yuav luag sib npaug. Tab sis raws li Kua tseem yuav siv cov lus qhia yooj yim OLED, thiab cov xov tooj smartphone nyob rau hauv xws li OPPO, vivo, Huawei, Xiaomi, Lenovo, thiab lwm yam., Nws kuj pib yuav cov lus qhia yooj yim OLED ntawm high-end flagship ua qauv, raws li OLED qhia hauv teb ntawm ntse tes. Txoj kev loj hlob ntawm cov lus yooj yim OLED yuav yuav nce sai dua qhov kev loj hlob ntawm cov lus sib tw ntawm cov nquag OLED.
Nyob rau hauv qhov tseeb, kev loj hlob muaj zog ntawm OPPO / vivo nyob rau hauv ob lub xyoo dhau los kuj muaj feem xyuam rau kev nce qib OLED pom cov cuab yeej siv rau lawv cov qauv qauv. Los ntawm cov ntaub ntawv yav dhau los, OPPO / vivo pib tsiv rau kev xa hauv 2015. Hauv lub ntiaj teb ua lag luam, nyob rau hauv Cov Qib ntawm Lwm tus nyob rau hauv 2014, nws mam li dheev dhia mus rau qib yim thiab cuaj.
Ntawm lawv, nyob rau hauv 2015 OPPO yog zoo li ntawm flagship qauv R7 series nruab nrog OLED, ua nws lub xov tooj txawb xov tooj ntawm tes rau cov kev faib ua feem ntawm OPPO tus muag khoom thoob plaws hauv Suav teb, los ntawm kwv yees li 10% thaum pib ntawm lub xyoo, soaring qhov kawg ntawm lub xyoo. Rau caum feem pua.
Nyob rau hauv 2016, OPPO / vivo ntxiv zog nws txoj kev koom tes nrog Samsung tom qab tapping cov tsos ntawm OLED cov zaub, thiab tau nce cov khoom siv ntawm cov lus tso cai ntawm OLED. Cov zaub mov ntawm cov xov tooj txawb nruab nrog OLED zaub kuj tau nce ceev ceev. Thiab coj tag nrho cov khoom xa tawm ntawm ob hom kev nce.
Raws li CINNOResearch Tuam Tshoj lag luam ntse xov tooj txhua hli muag khoom xyuas txheeb cais kev tshaj tawm, nyob rau 2016 2016 tag nrho cov neeg tau txais kev pab cuam ntawm OLED hom xov tooj ntawm tes nyob rau hauv cov kev lag luam hauv domestic mus txog 99 lab, nce ntau ntxiv ntawm 144% tshaj 2015. Hauv no ze li 100 lab OLED screen mobile xov tooj, ntxiv rau Samsung accounted rau 17%, lub txawb xov tooj txawb sawv cev ntawm OPPO, vivo thiab Gionee yuav luag txhua. Ntawm lawv, OPPO muag 36.7 lab units, accounting rau 37.1% ntawm kev ua lag luam; vivo muag 27,9 lab units, accounting rau 28,2% ntawm txoj kev ua lag luam; Jinli muag 5.8 plhom, qeb duas thib plaub.
Nyob rau hauv tib lub xyoo, OPPO thiab vivo ranked thib ob thiab thib peb ntawm kev xa khoom ntawm 90 lab units thiab 75 lab units, uas nce mus rau nruab nrab-kev lag luam. Hauv lub lag luam thoob ntiaj teb, nws nce mus rau plaub qhov chaw thib plaub.
Tsis hais txog ob lub xyoo dhau los, OPPO / vivo tseem yog Samsung tseem ceeb tshaj plaws ntawm tus xov tooj txawb ntawm OLED tus xov tooj ntxiv rau nws tus kheej, thiab ob lub xov tooj ntawm tes ceev yooj yim ntawm OLED ze ze ntawm 100 lab. OPPO / vivo kuj tsim lub sijhawm ntawm lub hnub qub qauv hauv Suav mainland ua lag luam nrog tus nqi / kev sib piv ntawm ultra-nyias thiab ultra-teeb, thiab txawm lub xa khoom ntawm ib cov qauv ntawm ntau cov qauv. Lawv yog cov uas ua txoj hau kev.
Txawm li cas los xij, los tham txog kev pabcuam rau kev siv technology hauv OLED, Apple tseem yog ib tus neeg tseem ceeb hauv kev lag luam.
Peb tsis txhob hais tias Apple ncaj qha siv cov khoom yooj yooj yim OLED los tsim tus "pov tseg" ntawm cov npoo OLED cov xov tooj ntawm tes, ncaj qha rau cov yoojyim OLEDs nkag mus rau hauv kev sib ntaus sib tua ntawm cov xov tooj ntse ntse ua technology ua ntej, thiab muab cov kev tshuaj ntsuam nruab rau kev ua zoo. Heev txhim kho txoj haujlwm ntawm OLED pom tshuab hauv thaj tsam ntse ntse.
Qhov tseeb, yog tias Apple tsis txhawb LTPS kev lag luam tawm hauv nws cov qib retina LCD, nws nyuaj rau OLED qhia kom sai sai los ntawm cov neeg pluag pom kev zoo los ntawm cov teeb meem tsis pom. Nyob rau thaum ntxov ntawm OLED txoj kev loj hlob, vim tias cov teeb duab tsis tshua pom, cov duab OLED tsis tsuas siv ntau lub hwj chim, tab sis qhov txawv ntawm cov theem tseem pom tseeb, thiab cov xim xim sib txawv heev.
Kev siv LTPS backplane technology, ntxiv rau kev tso cai rau OLED kom ua tiav ntau hom xim sib xyaw los ntawm kev txheeb xyuas kev sib txuas ntawm cov tsev neeg los txhim kho cov kev ua tau zoo, LTPS backplane technology kuj txhawb nqa tsav tsheb ntau dua ICs, hauv txoj kev zoo nkauj software los tswj cov qib ntau Qhov txawv ntawm cov khoom muab tso rau ib qho yeeb yam zoo ib yam.
Ntawm chav kawm, lwm qhov tseem ceeb ntawm LTPS backplane technology yog qhov uas Samsung thiab LGD tau tawg sai sai los ntawm qhov yooj yooj yim ntawm OLED kev siv tshuab dav hlau. Ib ntus xyoo 2013, lawv tau qhib lawv tus kheej ntau hom OELD cov qauv siv, uas tau pom tiag tiag. Loj hlob ntau ntawm cov zis yooj yim OLEDs.
Thaum twg Apple kua ntaub OLED tso tawm tshuab rau nws lub ntsej muag ua si, Kua lub cim kev tsav tsheb yuav luag dhau qhov teeb meem ntawm OLED pom tshuab qhov kev ntsuas tshuav ntawm luminescent cov ntaub ntawv, ua Samsung lub yooj yim OLED zaub muaj. Qhov kev tawm qauv, cov khoom siv yooj yim OLED, tshuab tau yooj yim sai rau qib 2K \ 4K nyob rau hauv kev daws teeb meem, thiab tseem ua tau tib xim xim raws li LCD hauv cov xim gamut. Kua iPhone X tau thawb OLED cov cuab yeej technology ntawm ntse xov tooj mus rau keeb kwm ncov ntawm kev lag luam.
Raws li txoj kev, nyob rau thaj tsam ntawm cov ntse ntse OLED qhia technology, Samsung yog tus tub ua lag luam loj tshaj plaws nyob rau hauv kev paub txog technology, thiab kua yog lub ntsiab txhawb nqa ntawm cov kev ua haujlwm kev ua haujlwm. OPPO / vivo yog ib qho tseem ceeb ntawm kev lag luam kev lag luam nce qib.
Txij li thaum xyoo 2018, thawj xyoo ib nrab ntawm lub teb chaws, Tuam Tshoj tus plaub loj mobile xov tooj tau pib ib lub xov tooj ntawm OLED vaj huam sib luag flagship xov tooj, xws li Huawei P20 Pro, Xiaomi 8, OPPO X thiab Vivo Nex, thaum Apple's tshiab Autumn tshuab tso ob qauv nrog OLED. Xuv tooj.
Los ntawm qhov teeb meem tsis ntev los no, Apple's loj-screen iPhone XS Ncaws thiab iPhone XS kev muag khoom muaj ntau tshaj qhov kev muag khoom ntawm lub tshuab tshiab ob lub xyoo dhau los, qhia tias cov neeg tau txais kev pabcuam muaj cuab kav siv tau rau kev siv technology hauv OLED. Hnub no, Xiaomi kuj tshaj tawm tias nws cov Xiaomi 8 flagship series nruab nrog OLED zaub tau tawg 6 lab chav nyob! Nws zoo nkaus li tias txoj hauj lwm ntawm OLED pom tshuab hauv high-end lub lag luam smartphone yuav dhau los ua ntau thiab ruaj khov.
