Lub zog ntawm OLED lub ntsiab ntawm cov xov tooj ntawm mobile tau raug txwv los ntawm Samsung. Samsung tsis tsuas yog nce cov lus qhia me me thiab nruab nrab ntawm OLED rau ntau tshaj kaum xyoo, tab sis kuj nce OLED pom technology ntawm nws tus qauv flagship ntev. Raws li lub cim tshuab, Samsung tau tsim nws lub smartphone nyob rau hauv tsis yog lub lag luam uas tsis yog Apple. Kev nplua nuj.
Raws li kev lag luam kev lag luam, los ntawm nruab nrab ntawm lub xyoo no, tag nrho cov kev xa khoom kom nto ntawm cov xov tooj ntse nrog OLED cov lus tau mus txog ib npav ntawm billion. Tsis tas li ntawd, qhov nkag ntawm OLED cov lus hauv cov xov tooj ntse tau tshaj 30%, thiab OLED muaj txoj haujlwm los ua Ib tug sawv cev siv technology rau high-end smartphones.
Ua ntej Apple iPhone X pom cov duab OLED, lub xov tooj txawb xov tooj tsuas yog siv cov kev lag luam OLED. Leej twg thiaj yog tus loj tshaj nyob hauv lub ntiaj teb ua lag luam tshwj tsis yog Samsung xwb? Raws li cov ntaub ntawv tseem ceeb, nyob rau hauv lub ntiaj teb no smartphones nrog OLED lus nyob rau hauv 2016, Samsung txawb tes accounted rau 85% ntawm lub lag luam sib qhia, OPPO accounted rau li 6% ntawm lub lag luam sib qhia, thiab vivo accounted txog li 5% ntawm lub lag luam. Qhia tawm. Nyob rau hauv lwm yam lus, ntxiv rau Samsung, OPPO / vivo yog qhov tseeb hlub OLED zaub!
Cov ntaub ntawv qhia tau tias los ntawm nruab nrab ntawm lub xyoo no, ua ntej tso tawm lub tshuab tshiab lub xyoo no, txog li 1 billion OLED qhia nyob rau hauv lub ntiaj teb no kev lag luam yog cov ntse tes. Kua muaj muag txog 50 plhom iPhone Xs, tau tshaj tawm txog 5% ntawm kev ua lag luam; OPPO thiab vivo txhua tus muag txog 90 lab lub xov tooj txawb nruab nrog OLED, txhua txoj cai rau 9% ntawm txoj kev ua lag luam; ntawm chav kawm, cov lag luam coob tshaj plaws yog Samsung ntiag tug, muag ntau tshaj li 700 lab tus duab OLED, Cov kev sib koom ua lag luam yog tshaj 70%.
Nyob rau hauv cov xov tooj ntawm tes txawb nrog OLED cov duab, ntxiv rau cov kua xov tooj txawb ntawm txhua tus siv cov khoom yooj yooj yim OLED, Samsung tus kheej flagship qauv, yuav luag txhua tus tau saj zawg zog OLED cov duab nyob rau hauv xyoo tsis ntev los no, thaum Samsung siv cov lus OLED Hauv nruab nrab qauv ntawm lub vijtsam thiab OLED cov duab siv los ntawm OPPO vivo yog cov lus qhia ntau heev txog OLED.
Los ntawm cov kev lag luam tam sim no, txoj kev ua lag luam ntawm cov khoom siv yooj yim OLED thiab cov yeeb yam OLED, qhov sib piv ntawm ob yog yuav luag sib npaug. Tabsis raws li Kua tseem yuav muab cov lus qhia yooj yim OLED, nrog rau cov xov tooj smartphone nyob rau hauv xws li OPPO, vivo, Huawei, Xiaomi, Lenovo, thiab lwm yam., Nws kuj pib yuav cov lus qhia yooj yim OLED hauv high-end flagship ua qauv, raws li OLED qhia hauv teb ntawm ntse tes. Txoj kev loj hlob ntawm cov lus yooj yim OLED yuav yuav nce sai dua qhov kev loj hlob ntawm cov lus sib tw ntawm OLED.
Nyob rau hauv qhov tseeb, kev loj hlob muaj zog ntawm OPPO / vivo nyob rau hauv ob xyoo dhau los kuj muaj feem xyuam rau kev nce qib OLED pom cov cuab yeej siv rau lawv cov qauv kev ua koob tsheej. Los ntawm cov ntaub ntawv dhau los, OPPO / vivo pib tsiv rau kev xa hauv 2015. Hauv lub ntiaj teb ua lag luam, nyob rau hauv Cov Qib ntawm Lwm tus nyob rau hauv 2014, nws mam li dheev dhia mus rau qib yim thiab cuaj haujlwm.
Ntawm lawv, nyob rau hauv 2015 OPPO yog zoo li ntawm flagship qauv R7 series nruab nrog OLED, ua nws lub xov tooj txawb xov tooj ntawm tes rau cov kev faib tawm ntawm OPPO tus muag khoom hauv Suav teb, los ntawm kwv yees li 10% thaum pib ntawm lub xyoo, soaring qhov kawg ntawm lub xyoo. Rau caum feem pua.
Nyob rau hauv 2016, OPPO / vivo ntxiv zog nws txoj kev koom tes nrog Samsung tom qab tapping cov tsos ntawm OLED cov zaub, thiab nce lub muab khoom ntawm tsis tshua muaj OLED tso saib. Cov zaub mov ntawm cov xov tooj txawb nruab nrog OLED zaub kuj tau nce ceev ceev. Thiab coj tag nrho cov khoom xa tawm ntawm ob hom kev nce.
Raws li CINNOResearch, daim ntawv muag txhua hli kev soj ntsuam ntawm cov xov tooj ntse hauv Tuam Tshoj ua lag luam qhia tau hais tias nyob rau hauv 2016, tag nrho cov xov tooj ntawm OLED hom xov tooj ntawm tes yuav los ntawm cov neeg tau txais kev pab nyob rau hauv cov kev lag luam hauv domestic tuaj txog 99 lab, nce ntau ntxiv ntawm 144% tshaj 2015. qhov no muaj ze li ntawm 100 lab ntawm OLED npawb xov tooj ntawm tes, ntxiv rau Samsung txheeb rau 17%, cov xov tooj ntawm tes txawb sawv cev ntawm OPPO, vivo thiab Gionee yuav luag txhua. Ntawm lawv, OPPO muag 36.7 lab units, accounting rau 37.1% ntawm kev ua lag luam; vivo muag 27,9 lab units, accounting rau 28,2% ntawm txoj kev ua lag luam; Jinli muag 5.8 plhom, qeb duas thib plaub.
Nyob rau hauv tib lub xyoo, OPPO thiab vivo ranked thib ob thiab thib peb ntawm kev xa khoom ntawm 90 lab units thiab 75 lab units, uas nce mus rau nruab nrab-kev lag luam. Hauv lub ntiaj teb ua lag luam, nws nce mus rau plaub qhov chaw thib plaub.
Tsis hais txog ob lub xyoo dhau los, OPPO / vivo tseem yog Samsung tseem ceeb tshaj plaws ntawm tus xov tooj txawb ntawm OLED hauv xov tooj ntxiv rau nws tus kheej, thiab ob lub xov tooj ntawm tes ceev yooj yim ntawm OLED ze ze ntawm 100 lab. OPPO / vivo kuj tsim ib hom qauv ntawm lub hnub qub hauv Suav suav ua lag luam nrog tus nqi / kev lag luam ntawm ultra-nyias thiab ultra-teeb, thiab txawm lub xa khoom ntawm tib cov khoom ntawm ntau cov qauv. Lawv yog cov ua rau txoj kev.
Txawm li cas los xij, los tham txog kev pabcuam rau kev siv technology hauv OLED, Apple tseem yog ib tus neeg tseem ceeb hauv kev lag luam.
Peb tsis txhob hais tias Apple ncaj qha siv cov khoom yooj yooj yim OLED los tsim ib "pov tseg" ntawm cov lus qhia OLED ntawm cov xov tooj ntawm tes, ncaj qha rau cov yoojyim OLEDs nkag mus rau hauv kev sib ntaus sib tua ntawm lub ntsej muag ntawm cov xov tooj ntse ntse ua ntej, thiab muab cov tshuab puv puv qauv coj los ua ke. Greatly txhim kho txoj haujlwm ntawm OLED pom tshuab hauv thaj teb ntse ntse.
Qhov tseeb, yog tias Apple tsis txhawb LTPS kev siv tshuab hauv nws qhov kev txhawb nqa cov retina LCD, nws nyuaj rau cov lus qhia OLED kom sai sai los ntawm cov neeg pluag tsis pom kev los ntawm cov teeb meem tsis pom. Nyob rau thaum ntxov ntawm OLED txoj kev loj hlob, vim tias cov teeb duab tsis tshua pom, cov duab OLED tsis tsuas siv ntau lub hwj chim, tab sis qhov txawv ntawm cov theem tseem pom tseeb heev, thiab cov duab xim txawv heev.
Kev siv LTPS backplane technology, ntxiv rau kev tso cai rau OLED kom ua tiav ntau hom xim sib xyaw kom dhau los ntawm kev ua lag luam zoo los ua kom pom kev ua tau zoo, LTPS backplane technology kuj txhawb nqa tsav tsheb ntau dua ICs, hauv txoj kev zoo tshaj plaws software kom tswj xyuas ntau theem Qhov sib txawv hauv cov duab qhia tau hais tias muaj ntau cov yeeb yam.
Ntawm chav kawm, lwm tseem ceeb ntawm LTPS backplane technology yog tias Samsung thiab LGD tau tawg sai sai los ntawm cov yooj yim ntawm OLED tshuab dav hlau nrawm. Ib ntus xyoo 2013, lawv tau qhib lawv tus kheej lub hom phiaj OELD cov qauv siv, uas tau pom tiag tiag. Ntau pawg ntawm cov khoom siv zis yooj yim.
Thaum twg Apple kua ntaub ntawv qhia OLED tso rau nws lub ntsej muag ua si, Apple's cim zaub tsav tsheb kov yeej qhov teeb meem ntawm OLED pom tshuab qhov kev ntsuas tshuav ntawm cov ntaub ntawv luminescent, ua Samsung lub saj zawg zog OLED tso tawm muaj. Cov lej tawm, cov khoom siv yooj yim OLED pom, kuj ceev ceev lov mus rau theem 2K \ 4K hauv cov teeb rooj, thiab tseem ua tau tib xim xim raws li LCD hauv xim gamut. Kua iPhone X tau raug thawb OLED tso tawm xov tooj ntawm ntse xov tooj mus rau keeb kwm ncov ntawm kev lag luam.
Raws li txoj kev, hauv lub xov tooj ntawm ntse xov tooj OLED tso tawm tshuab, Samsung yog tus loj tshaj neeg uas ua ntawv hauv kev paub txog technology, Kua yog lub ntsiab txhawb zog tom qab qhov kev ua haujlwm, OPPO / vivo yog ib qho tseem ceeb ntawm kev lag luam kev ua lag luam.
Txij li thaum xyoo 2018, thawj tus ib nrab ntawm lub xyoo, Tuam Tshoj tus plaub loj mobile xov tooj tau pib ib lub xov tooj ntawm OLED vaj huam sib luag flagship xov tooj, xws li Huawei P20 Pro, Xiaomi 8, OPPO X thiab Vivo Nex, thaum Apple's tshiab Autumn tshuab tso ob qauv nrog OLED. Xuv tooj.
Los ntawm qhov teeb meem tsis ntev los no, Apple's loj-screen iPhone XS Ncaws thiab iPhone XS kev muag khoom muaj ntau tshaj qhov kev muag khoom ntawm lub tshuab tshiab hauv ob lub xyoo dhau los, qhia tias cov neeg tau txais kev pabcuam muaj cuab kav siv tau rau kev siv technology hauv OLED. Hnub no, Xiaomi tseem tshaj tawm tias nws cov Xiaomi 8 flagship series nruab nrog OLED zaub tau tawg 6 lab chav nyob! Nws zoo nkaus li tias txoj hauj lwm ntawm OLED pom tshuab hauv high-end smartphone lag luam yuav ua ntau dua thiab ruaj khov.
