Tsav los ntawm kev lag luam hauv xov tooj ntawm tes, Tsiv Teb Chaws tsis tsuas muaj cov vaj huam sib luag hauv LCD nrog cov nqi lag luam ntawm ze li ntawm 100 billion, tiam sis tseem muaj ntau lub tshuab lag luam hauv LCD thiab cov khoom siv hluav taws xob muag nrog lub lag luam loj ntawm tshaj 10 billion, thiab txawm tias nphav nrog kev lag luam tshaj 50 kuj. Cov khoom siv khoob khoob khawm iav hau.
Nrog cov xov xwm uas Samsung yuav muab cov lus qhia AMOLED rau Apple lub xov tooj txawb nyob rau hauv lub xyoo tom ntej, Tuam Tshoj tus LCD display kev lag luam practitioners yog tsim ruaj tsis tseem ceeb, ua rau tsis txaus ntseeg ntawm LCD module manufacturers thiab backlight manufacturers nyob rau hauv kev ua lag luam outlook. Cov peev txheej hauv zej zog kuj pib thim tawm los ntawm cov peev thiab cov cwj pwm ntawm cov cwj pwm hauv OLED.
Nyob rau tib lub sijhawm, hauv lub quarter thib plaub ntawm xyoo tas los, lub xov tooj txawb kev lag luam hauv cov khw muag khoom lag luam, tus nqi ntawm lub xov tooj txawb xov tooj ntawm LCD panels tau sai dua tus nqi txo qhov ceev, kom qhov yooj yim ntawm cov xov tooj txawb xov tooj ntawm LCD panels tsawg. Txij li thawj peb lub hlis xyoo 2016, LCD vaj huam sib luag manufacturers thoob lub Taiwan Strait tau txo cov kev faib ua feem ntawm mobile LCD vaj huam sib luag khoom, thiab es tsis txhob ua tus nqi qis LCD TV panels nrog tsawg poob lossis qeeb In_-Cell nqi. Lub teeb vaj huam sib npaug LCD tuav lub npo thiab cov khoom siv ntawm lub npov LCD sab ntawm lub xov tooj ntawm tes kuj muaj kev sib txawv hauv cov qes.
Nyob rau hauv kev lag luam kev kho ntawm LCD vaj huam sib foob, ib co txawb xov tooj LCD module factories txo qhov xa khoom ntawm qhov cub hluav taws xob los yog ua ultra-thin In-Cell embedded LCD kov tom qab thinning. Teeb pom cov qauv, yield yield thiab efficiency tseem nce ub saum no, thiab kev muag khoom tau thim. Txawm hais tias tus nqi poob qab ntawm lub xov tooj txawb xov tooj ntawm lens hauv cov lag luam tag nrho muaj qis dua, cov lag luam me ntsis zoo dua qub dhau los, tab sis cov zaub mov ntawm lub xov tooj txawb xov tooj ntawm LCD qauv yog ho qis tshaj nyob rau hauv lub xyoo dhau los. Nws tseem yog ib qhov tseeb uas qhov nyiaj ntawm lub xov tooj txawb LCD module tuam txhab lag luam yog ib qho tseem ceeb heev.
Txawm li cas los, los ntawm kev xav ntawm Samsung, lub xov tooj txawb xov tooj ntawm lub lag luam tau ua ntau ntxim siab tshaj qhov cov tsoos luv nqi TV vaj huam sib luag lag luam. Samsung tsis ntev los no hais rau lub brokerages uas lub 2017 AMOLED txawb xov tooj ntawm qhov chaw tsim muaj peev xwm tseem tsawg, tsis muaj peev xwm ua kom tau raws li qhov xav tau ntawm tag nrho cov qauv ntawm cov kua xov tooj ntawm tes, thiab tseem yuav nthuav cov peev ntau ntawm AMOLED kom tau raws li cov kev xav tau ntawm lub xov tooj txawb xov tooj .
Tsis tas li ntawd, Samsung tseem yuav kaw qhov kev sib txuas ntawm tus nqi qis hauv LCD uas yog Ameslikas tso rau hauv Internet TV, thiab nrhiav kev hloov los yog muag khoom rau Suav los yog South Esxias kev lag luam cov phooj ywg rau cov kab muag khoom nrog cov khoom lag luam zoo dua qub.
Tsis tas li ntawd, Samsung tsuas yog optimistic txog AMOLED zaub siv nyob hauv lub xov tooj txawb xov tooj ntawm tes. Rau cov rooj sablaj LCD xov tooj, tom qab kho cov txheej txheem a-Si rau cov txheej txheem LTPS hauv 2015, Samsung pom tias tsis tsuas yog cov patents uas muaj feem raug txwv, tab sis tseem cov tshuab technology ntau tom qab LTPSLCD txawb xov tooj vaj huam sib luag tau teev los ntawm Apple. Nyob rau hauv rooj plaub tias tus tsav tsheb tsis tau ntawm Apple technology tsis tuaj yeem muab tau, LTPSLCD lub xov tooj txawb xov tooj ntawm tes yeej tsis sib tw, yog li nws kuj txiav txim siab tsis lees txais tshiab txiav txim thaum ua tiav tus neeg siv xov tooj ntawm thawj tus xov tooj txawb IPSLCD vaj huam sib luag thiaj, thiab txiav txim siab muab cov LTPSLCD txawb xov tooj luag haujlwm lag luam.
Txij li thaum Apple tau hloov qhov screen rau ntawm lub xov tooj txawb, tag nrho kev lag luam hauv chaw lag luam hauv LCD xov tooj ntawm tes tau coj los ntawm Kua, thiab qhov kev daws teeb meem thiab qhov zoo ntawm cov duab raug kho dua txhua tus nqi. Daim duab defeats Apple nyob rau hauv lub cev tsis muaj thiab earns eyeballs. Hmoov tsis, lub ntsej muag ntawm ib lub ntsej muag ntawm cov vaj huam sib luag ua tsis tau zoo dua lub LCD screen uas nyiam ntau tshaj li cov kua zaub. Xwb, lub siab dua qhov kawg ntawm qhov ntsuas, qhov loj tshaj qhov poob ntawm cov zaub.
Txawm li cas los xij, nyob rau hauv qhov kev lag luam qis tshaj plaws ntawm Apple, kuj muaj ib qho zoo. Nyob rau hauv tus txheej txheem ntawm pursuing siab lub cev tsis, manufacturers ntawm mobile LCD vaj huam sib luag manufacturers yuav tsum tau txais ntau ntau tshaj qhov tsim tau siv tshuab thiab ntau hom kev tswj optimized tsav tsav lub vaj huam sib luag tag nrho. Cov theem ntawm kev tswj hwm sai sai, thiab kev ua kom zoo tshaj qub yog tseem nce zuj zus ntxiv, yog li ntawd cov khoom siv ntawm cov khoom sib yeem yog sib zog los ntawm hom kev lag luam-kev sib tw, thiab cov qauv kev lag luam uas yeej lub lag luam los ntawm kev siv peev nyiaj thiab kev siv nyiaj yog nkag mus.
Tshaj tej ntawm, Kua muaj kev sib txuas ntau thiab ntau PC-sab kev siv rau hauv smartphones, uas muaj kev hloov kho hom neeg lub neej hom neeg niaj hnub. Smartphones kuj hloov ntawm cov neeg siv khoom siv rau yam khoom siv hauv zej tsoom xov xwm, thiab ntau ntxiv thiab ntau Lub teb chaws, cov cheeb tsam thiab cov tib neeg tseem nkag mus rau hauv lub zej zog cov ntaub ntawv era, thiab cov neeg siv kev pabcuam ntawm smartphones yuav loj hlob, tsav tsheb tag nrho ntawm smartphones nce.
Hauv kev lag luam loj loj hauv kev lag luam, kev loj hlob ntawm cov xov tooj txawb xov tooj ntawm thaj chaw yog tsis tseem ceeb dua rau cov TV panels, tiam sis cov xov tooj ntawm cov xov tooj txawb vaj huam sib luag tau mus txog ib qho kev ua lag luam hauv kev lag luam, txuas nrog lub vaj huam sib luag ntawm lub xov tooj txawb xov tooj . Nyob rau hauv pawg kev lag luam, kev loj hlob tawg tau tshwm sim nyob rau tsib xyoos dhau los, uas tau txais txiaj ntsig Suav mainland manufacturers uas tau npaum li kev xaib ntawm lub xov tooj txawb xov tooj lag luam saw manufacturing industry.
Tsav los ntawm kev lag luam hauv xov tooj ntawm tes, Tsiv Teb Chaws tsis tsuas muaj cov vaj huam sib luag hauv LCD nrog cov nqi lag luam ntawm ze li ntawm 100 billion, tiam sis tseem muaj ntau lub tshuab lag luam hauv LCD thiab cov khoom siv hluav taws xob muag nrog lub lag luam loj ntawm tshaj 10 billion, thiab txawm tias nphav nrog kev lag luam tshaj 50 kuj. Cov khoom siv khoob khoob khawm iav hau. Kev pab cuam los ntawm kev lag luam ntawm lub lag luam xovtooj ntawm tes, kev txhim kho ntawm cov nyiaj muag khoom ntxiv rau qhov muag tau pom ntawm lub khw muag khoom, tabsis tseem tso cai rau cov tub lag luam tau txais peev rov qab los deb dhau kev lag luam.
Txawm hais tias los ntawm kev lag luam ntawm lub lag luam smartphone, tsis muaj ntau lub tuam txhab uas tau ua nyiaj los ntawm cov khoom ntawm cov khoom sib txuas, thiab ntau lub tuam txhab tau poob lawv qhov qub txuam nrog thiab kaw. Txawm li cas los, nws yog undeniable tias tag nrho tso zis tus nqi ntawm cov tuam ntxhab hauv xov tooj txawb hauv txawb xov tooj kov zaub kev lag luam tseem txog ze li 100 billion yuan, ncaj qha thiab tsis ncaj nraim los txhawb cov lab tus neeg ua hauj lwm hauv Suav teb, thiab qhov kev lag luam tau khwv tau tag nrho ntawm kaum billions ntawm net txhua xyoo. Profits yeej txhawb cov kev lag luam sustainable thiab muaj kev tsim txig ntawm Tuam Tshoj txoj kev lag luam hauv tshuab hluav taws xob.
Nyob rau hauv lub xov tooj txawb xov tooj ntawm tes, thiaj li tsim LCD tshuab los tsim OLED technology "fantasy sib ntaus" rau yav tom ntej, Tuam Tshoj tus xov tooj txawb cov qauv khoom muag khoom txuas ntxiv kom lawv muaj zog tiv tauj kom zoo, thiab tsis tso lawv lub peev xwm kom sai sai cov neeg ua haujlwm, nqus peev nyiaj lag luam, Nrhav kev coj ncaj ncees ntawm kev tsim.
Yuav kom tiv thaiv tau qhov cuam tshuam ntawm OLED technology, LCD backlight tuam txhab uas muag, ntxiv rau kev txhim kho cov xim ntawm cov roj teeb ntawm cov teeb pom kev lag luam LED, ntxiv cov quantum dot li nram qab no kom pab tau cov duab zoo ntawm cov khoom siv hauv LCD. Cov zaub uas pom ntawm OLED daim duab zoo tseem yog qhov kev taw qhia ntawm lub xov tooj txawb kev lag luam hauv kev lag luam hauv xyoo tas los.
Ntxiv nrog rau kev txo qis ntawm lub hau npog sab hauv lub npo thiab kom txhob cuam tshuam txog cov khoom siv rau sab saum toj ntawm lub teeb duab sab nrauv ntawm lub teeb pom kev zoo, lub xov tooj txawb zaub ua qauv khoom tsim qauv tsim ib theem tshiab, thiab tsav hom ua ke nrog cov khoom muag ntws los. Cov kev siv zog los txo cov kev siv zog thiab txhim kho duab zoo dua qub ntxiv. Optimized zaub duab rewriting algorithms nrog rau kev siv hauv kev nqes, kev txhim kho cov duab kev nthuav qhia thiab cov neeg siv kev xav tsis tau nres.
Thiab ua ntej tag nrho cov sij hawm tuaj ntawm OLED panels los ntawm 2018 mus rau 2020, mobile zaub module manufacturers 'peev nyob rau hauv upgrading khoom automation, qhia tus txheej txheem siab tshaj thiab kev txhim kho cov tuam txhab kev lag luam yog tseem nce. Tag nrho cov kev lag luam yog qhov sib xyaw ua kom pom cov qauv hauv LCD kom tau nyiaj, thiab tom qab cov phiaj xwm ntawm OLED, lub Megatrend los npaj siab rau cov khoom ua lag luam hauv OLED cov qauv tseem yog cov tseem tseem ceeb ntawm Tuam Tshoj txoj kev sib txuas kev lag luam. Tuam Tshoj txoj kev lag luam tseem nthuav dav ntxiv mus ntxiv nyob rau tom ntej peb rau tsib xyoos. Lub suab paj nruag tseem ceeb yuav tsis hloov.
